Megan H Wells
Media Production Student
About me ♡
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Welcome to my blog! I'm a 20 year old Media and Communication student studying at Bournemouth University. On top of studying at University I also have a part time job at Smiggle, whilst working there it has helped develop my social skills when it comes to communicating with customers and meeting their needs. I started off as a Sales Assistant but in 2019 was promoted to a Person in Charge - taking on new and exciting responsibilities as a team member.
As a student i'm super into Scriptwriting and Post-Production work (editing mostly) I find a lot of my time making fan edits on After Effects and posting it to a gaming community on Instagram, in my spare time I also like to stream to a platform called Twitch! Where i've built a community of over 1,000 people.
In this blog it will mostly be myself talking about video game: League of Legends! I will be delving deep into how Riot Games - creator of League of Legends market their game and their ways of making money successfully. For example the creation of music videos to promote skin lines, cinematics to introduce characters, Alternate Universes and using Social Media owned by a 'yet to be released' champion!
Megan H Wells
Media Production Student
I hope you enjoy my blog ♡
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Megan H Wells
Media & Communication Student!
League of Legends Music Video Marketing ♡
08/02/2021
"Music and games share an intertwined history stretching back to neon-soaked arcades and dusty living rooms crowded with tangles of twisting plastic controller cords. From chiptune scores to the sweeping symphonies of expansive fantasy worlds,the relationship shared between games and music simultaneously elevates both art forms. Frequencies is a behind-the-scenes look at that harmony at Riot; the moment when creativity, collaboration, and passion collide to forge and reinforce story through music." - Riot Games, ==Frequencies.==
Riot Games is known for being one of the most innovative game design companies in the industry, and they have extended this approach to their marketing. K/DA is the perfect example of this; a fully digital k-pop group of League of Legends champions which has quickly surpassed its source material to become an icon in its own right.
K/DA proved to be successful as music video Pop/Stars went viral after its YouTube release in 2018 surpassing 100 million views in a month and amassing an astonishing 418 million views to date. Because of their popularity both inside and out of the game Riot decided to surprise fans with a K/DA come back in late 2020 releasing a 5 song EP 'K/DA: ALL OUT'. With their release of this EP they created a music video for one of their titles 'More' which has received more than 71 million views to date. Despite the songs not being as impactful as 'Pop/Stars', K/DA continuously receives viral recognition even outside of the game (as they deserve.)
While the group was created to promote the game and sell in-game cosmetics, Riot realised that a low effort music cinematic video wouldn't appeal to the audience as much as they'd like. Using the lessons learnt from their previous experimental music project, "Pentakill", big names like (G-IDLE), Twice, and Madison Beer were recruited to voice the stars of the new band. This commitment to quality and attention to detail paid off; K/DA made an explosive debut at the 2018 League Worlds Championship.
